Sport, luxury, lifestyle: The Mercedes-Benz SL

An industry expert’s idea: A compact and agile Mercedes-Benz sports car – ideal for the North American market. This was something Max E. Hoffman emphatically advocated for as the brand’s importer for the eastern United States. He even travelled to Stuttgart-Untertürkheim to sell the idea. The Austrian-born New Yorker was convinced of the importance of […]

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